Forever & Ever [LP]

Sales - Forever & Ever [LP]

In SALES' world, everything has its place. Unlike the messy shelves of a discounted goods rack or the garish neon stickers on clearance markdowns that the moniker suggests, the Orlando duo make shipshape indie pop with a sleek packaging. Since forming in 2013, singer/guitarist Lauren Morgan and producer/guitarist Jordan Shih have taken their time sharing music as an independent and self-managed entity, releasing a steady stream of singles and EPs before dropping their self-titled debut in 2016. Before SALES, the band's every element was coordinated: the color-block collage artwork, the tight-knit trip-hop production, Morgan's insouciant singing style. The aesthetic-heavy product gained them a following online, all without the help of a label or promoter. Now, as the duo return with their sophomore album, forever & ever, SALES' mellow perfectionism is beginning to loosen, allowing their songwriting to capture a wider emotional range.1. Spiral 2. You Look Well 3. Off and On 4. All These Things5. White Jeans1. A to B 2. Talk a Lot 3. Moon Dogs 4. Your Own 5. Rainy Day Loop